Personalised 1:1 Email Strategy Sessions for Small Businesses
Email marketing is one of the most powerful and cost effective tools available to small businesses.
Yet, many small business owners unsurprisingly find themselves overwhelmed by the sheer volume of information out there and the perceived complexities of creating an effective email marketing strategy.
If you’re feeling lost about where to start, or if your current efforts are falling flat, our signature tailored and completely personalised 1:1 email marketing strategy sessions are designed just for you!
In these 90-minute strategy sessions, we will do a bit of an audit into your current set up and performance, and create a personalised plan that covers the essential aspects of email marketing.
You’ll walk away with this comprehensive plan and the 3 KEY NEXT STEPS to getting your emails firing!
Why Email Marketing Matters
Email is one of the most important marketing channels for small businesses because it allows you to connect directly with your audience in a personalised and meaningful way.
A well-crafted email marketing strategy can help you acquire new customers, nurture existing ones, and ultimately drive sales and business growth. But how do you know where to focus your efforts or if what you’re doing is working?
Here are the key areas we cover in our strategy sessions that we love to help small businesses with:
Acquisition
Acquiring new subscribers is the first step to building a robust and effective email list. In our session, we’ll discuss effective tactics for growing your list organically, such as offering valuable lead magnets or incentives, how to optimise your sign up forms and where to place them on your website, and how to leveraging your social media following to grow your email list.
By focusing on acquisition as an ongoing part of your business, you’ll ensure a steady influx of new potential customers who you can start to build relationships with.
Campaigns
Confused by how often you should be emailing and what to actually say to your subscribers? Email campaigns are the backbone of your ongoing communication and marketing strategy.
We’ll work together on creating a variety of campaigns that align with your business goals, whether it’s promoting a new product, sharing valuable content, or announcing a special offer.
We’ll help you determine the most suitable content pillar to plan your email calendar and craft compelling messages that resonate with your audience.
Email Design & Usability
The design and usability of your emails significantly impacts their effectiveness.
We’ll discuss best practices for creating visually appealing emails that are easy to read on any device and ultimately drive conversion. This includes tips on layout and user experience, how much imagery and text to include and clear calls-to-action.
We will also audit what you’ve been sending and chat through any key areas for improvement, including on length and size of the email and whether that is at risk of being clipped (and the impact that has on your deliverability).
With our easy to action design tips and template ideas, you will be able to create professional-looking emails quickly and easily!
Automations (also known as flows)
Email automations are SO important to have set up properly to remove a lot of the daily admin that can build up when it comes to effectively managing your email operations.
We’ll cover how to set up automated flows for welcome sequences, abandoned cart reminders, and other triggered emails depending on where you’re at in your business journey. The list of flows you can set up is endless!
Automations help you maintain consistent communication with your audience without requiring constant manual effort, sending more personalised content based on the customer interests, demographics and behaviour.
If you haven’t set up any email flows yet, your Welcome Series would be the best place to start! To help get you started, download our Free Guide to Build Your Email Welcome Series below:
Segmentation & Personalization
The days of sending bulk emails to your full email marketing list on repeat are over. It is now essential to incorporate a strategy to segment and personalise your communications, tailoring it to your customers interests and behaviours.
We’ll explore how to segment your audience based on behaviour, demographics and preferences. By personalising your emails to each customer segment, you can deliver more relevant content and offers, which can significantly improve engagement and conversion rates, driving greater growth!
Reporting & Deliverability
To fully understand what’s working and what isn’t, like with any marketing channel, you need to track and analyse performance.
We look at key metrics such as open rates, click-through rates, and placed order (conversion) rates.
We’ll go through how to analyse your email performance and make data-driven decisions to ensure that you’re continually improving and building on your efforts!
Additionally, we’ll cover best practices for ensuring your emails reach the inbox, not the spam folder.
In summary
Email marketing doesn’t need to be daunting or overwhelming! With a tailored 1:1 strategy session providing you with a crystal clear roadmap and plan of action, you can confidently create an effective email marketing plan that drives immediate and long term results for your small business.
By focusing on the above areas of acquisition, campaigns, design & usability, automations (flows), segmentation & personalisation, and reporting & deliverability, you’ll be fully equipped to grow and nurture this crucial marketing channel, driving incredible ongoing growth in your small business.
Are you ready to take your email marketing to the next level and stop spinning in circles not knowing where to start? Book in today for a free call to discuss your 90-minute email strategy session and prepare to see some amazing results!
It can feel so overwhelming knowing where to begin but with an easy-to-follow framework and support from an email marketing expert, you’ll be on your way to achieving killer results in no time!
If you know you want more ongoing support, our 90 minute email strategy session is a great place to start, and you can add on 4 weeks of 1:1 email coaching program here.
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